Heartland Market
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About Heartland Market
Heartland Market is a family-owned discount grocery store located in Riceville, Iowa, since 1992. They specialize in offering a diverse range of products from organic produce to closeout deals, catering to a budget-conscious clientele.
The atmosphere at Heartland Market is welcoming and friendly, with helpful staff ready to assist you in finding the best deals. Customers frequently comment on the variety of items available, as well as the ever-changing stock that keeps each visit unique.
Conveniently located in Riceville, Heartland Market is accessible for local residents and visitors alike. The store also operates a mobile unit to reach the northeastern Iowa community, making it easier for those who may have difficulty accessing traditional grocery stores.
Editor's Review
Heartland Market in Riceville, Iowa, is more than just a grocery store; it's a family-run haven for those who appreciate quality and value. Since opening its doors in 1992, this premier discount grocery destination has earned a solid reputation, boasting an impressive 4.7 out of 5 rating from over 60 reviews. What truly stands out about Heartland Market is the genuine warmth and helpfulness of its staff. As Debbie Chase put it, 'Love this store, great prices, variety and helpful people!' You can feel the community spirit as soon as you walk in.
Many shoppers make the trip from neighboring counties and even out of state, drawn by the promise of exceptional deals on meats, cheeses, and other essentials. One customer mentioned, 'For the last 5 years, we've been shopping here twice a year to stock up on supplies...The prices are a lot lower than regular retail.' It's not just about the food; it's about the experience of finding something unique each time you visit. Michelle Gossman echoed this sentiment, stating, 'Love this place, you always find something different each time you are in store.'
However, it's important to note that because Heartland Market operates with overstock items, the inventory can sometimes be unpredictable. Shoppers might not find every item on their list, which is highlighted by Richard Severin's observation that 'this is a thrift store for food, so you can get bargains, but donβt think you will fill your shopping list.'
What We Like
- Exceptional prices on a variety of grocery items
- Friendly and helpful staff creating a welcoming atmosphere
- Unique finds that change with every visit
Room for Improvement
- Inventory can be inconsistent, leading to missed items on shopping lists
- Some products may have limited availability due to overstock nature
What Customers Are Saying
βLove this store, great prices, variety and helpful people!β
β Debbie Chase
βFor the last 5 years, we've been shopping here twice a year to stock up on supplies...The prices are a lot lower than regular retail.β
β 316lvm noneofyourbusiness
βLove this place, you always find something different each time you are in store, great prices, great service.β
β Michelle Gossman
What Shoppers Say
Based on analysis of 5 customer reviews
βgreat prices, variety and helpful people!β
βyou always find something different each timeβ
βThe staff are friendly and helpfulβ
βClean and well organized.β
βAwesome deals and great staff!β
Insider Tips
Pay attention to expiration dates.
Check for different deals each visit.
Visit mid-week for best selection.
What to Expect
- Expect a friendly shopping experience with staff ready to assist you.
- You'll find a constantly changing selection of products, so every visit can yield new surprises.
- Prices are very competitive, making it a great place to save money on groceries.
Business Highlights
- βFamily owned since 1992
- βPremier discount grocery destination
- βBroad selection of products including meats and cheeses
- βInnovative Heartland Market Mobile Unit
- βServes residents of Mitchell and Howard counties
- βOffers overstock items from popular brands
Google Reviews
Love this store, great prices, variety and helpful people!
For the last 5 years, we've been shopping here twice a year to stock up on supplies - meats, cheese, condiments, cleaning supplies. Just note that stock changes all the time and is dependent on what the owner can obtain. The prices are a lot lower t...
Awesome deals and great staff! Drive from out of state to shop monthly and am never disappointed. Different deals every time I visit. They have a decent frozen dept. Upstairs along with a plentiful dry/canned/bottled grocery dept. on their main leve...
Clean and well organized. This is a thrift store for food, so you can get bargains, but dont think you will fill your shopping list. I especially like the frozen meat bargains.
Love this place, you always find something different each time you are in store, great prices, great service.
Reviews from Google
Specialties
Frequently Asked Questions
Visiting Tips
If you're a first-time visitor, take your time to explore all the aisles for the best deals.
Consider visiting on a Tuesday when new inventory arrives for fresh selections.
There is ample parking available, so you can easily access the store without hassle.
Hours
- monday9:00β―AM - 6:00β―PM
- tuesday9:00β―AM - 6:00β―PM
- wednesday9:00β―AM - 6:00β―PM
- thursday9:00β―AM - 6:00β―PM
- friday9:00β―AM - 6:00β―PM
- saturday9:00β―AM - 5:00β―PM
- sundayClosed



